Houston Department of Health Appoints 9thWonder Agency as Partner in COVID-19 Vaccine Acceleration Campaign Targeting Vaccine Hesitant Population | Texas News
HOUSTON, January 25, 2022 /PRNewswire/ — Houston Department of Health (HHD) announces a minority stake, Houstonmedia and creative business company 9thWonder Agency as a partner to help move the needle of the COVID-19 vaccine. The partnership will launch with a creative campaign to accelerate COVID-19 vaccinations among hesitant populations by providing clarity on misinformation surrounding the COVID-19 vaccine in a new and accessible way. The campaign is expected to start in the first quarter of 2022.
“Minority populations continue to be disproportionately affected by COVID-19,” said Scott Packard from the Houston Department of Health. “Many people are hesitant to receive the vaccine due to misinformation and skepticism about its effectiveness. Building trust and ensuring access to vaccines among these groups is crucial to saving lives and slowing the rate of disease. infection here in Houston.”
9thWonder will use its location-based data platforms to identify minority cohorts and unvaccinated populations across the greater Houston region. Strategic cross-cultural messaging and digital implementation will follow to build trust and awareness among the vaccine-skeptical population and slow the spread of COVID-19.
“Like a Houston– minority-owned business, we care deeply about our community and the city of Houstonand we are honored to partner with the Houston Department of Health for such an impactful campaign that impacts those right in our backyards,” said Josh Okun, president of 9thWonder. “As COVID-19 cases increase in Houston, It’s time to act. Minority groups have been the most vulnerable during the pandemic, and it is our job to support the safe distribution and accessibility of vaccines for all. »
Reports show that multicultural audiences face vaccine hesitancy and barriers for complex reasons, including mistrust, conspiracy and misinformation, lack of access and complacency. According to a study by Kaiser Family Foundation:
- 51% of unvaccinated adults say the number of cases is currently so low that there is no need for more people to get vaccinated
- 53% of unvaccinated adults think the vaccine is too new and are worried about side effects
- 61% of unvaccinated adults fear that the vaccine will not be effective against new strains of coronavirus
“Our goal with this campaign is to provide a personal moment of truth to individuals and the city of Houston“, said Okun. “We hope to inspire clarity and help Houston establish a future completely free from the fear of COVID-19.”
The addition of the Houston Department of Health to 9thWonder’s client list further defines the agency’s deep experience in public health. 9thWonder has previously worked with leading organizations including Stand Up For Cancer, The American Heart Association and Memorial Hermann Health System, and Nemours Children’s Health System and others to grow their health and wellness practice.
For more information on 9thWonder, please visit 9thwonder.com. To learn more about Houston Health Department COVID-19 testing sites, vaccination sites, and resources, visit: www.houstonhealth.org or call 832-393-4220.
9thWonder is an independent, minority-owned marketing agency made up of diverse thinkers committed to harnessing the power of difference. 9thWonder has offices spanning North America, South America and Asia, with capabilities such as: branding, media planning, creative, research, digital strategy and development, public relations, social media, and more. With clients in a wide range of industries, 9thWonder knows how to market in a diverse America and drive real market results.
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