NCAA seeks information on Oregon’s relationship with NIL program


According to a report by, the University of Oregon has confirmed that the NCAA has sought information about the school and its relationship to a third-party name, image and likeness program.

The third-party NIL program at issue is Division Street, which provides branding and marketing assistance to Oregon athletes, which “increases their NIL opportunities while allowing them to focus on school and their sport”.

Division Street backers include Nike co-founder and Ducks booster Phil Knight, former Nike vice presidents Rosemary St. Clair and Rudy Chapa.

“We are aware of the investigation and welcome a review by Division Street and all institutions operating in the NIL space,” St. Clair told Sportico. “We are extremely confident that our work creating and monetizing elevated marketing programs for Oregon student-athletes meets existing guidelines and we will continue to do whatever is necessary to stay compliant.”

Oregon Athletics spokesman Jimmy Stanton said the association also requested information regarding “our NIL policies and processes (and) the apps we use for education and reporting.” . Stanton added that Oregon was complying with the request.

The NCAA declined to comment, citing confidentiality rules established by its members.

Oregon is the third FBS program whose NIL offerings have drawn criticism. As Sportico reported, the NCAA reviewed team-wide NIL offers for football players at BYU and Miami. At this time, the NCAA has not opened any investigation into any of the three schools.

State NIL laws went into effect on July 1 nationwide. Since then, the line between marketing agreements and direct payments continues to be confusing. Schools are not allowed to pay players and student-athletes directly, but they may receive payment or payments from companies for services.

Contact Register-Guard sportswriter Antwan Staley at [email protected] and follow him on Twitter @antwanstaley.

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