The Titans launch the Impact program, “ONE community”

On the heels of announcing a proposed new football stadium agreement, the Tennessee Titans are announcing a community benefits platform with 16 local and regional organizations. The Titans announced the programs of Tennessee State University, their longtime partner.

The ONE Community Platform includes multi-faceted programs that reach many of Nashville’s most underserved communities with a focus on three areas – Opportunity, Neighborhoods, and Education.

“ONE Community represents a substantial amount of work and effort by many and is the product of extensive interaction and feedback from residents and community leaders,” said Adolpho Birch, vice- Senior Chairman and Chief Legal Officer of the Tennessee Titans.

“Ultimately, increasing opportunities for workforce and small business development, maintaining and improving our needy neighborhoods, and supporting education at all levels were what the community thinks would have the most impact.”

The team will enter into formal agreements with ONE Community partners and make them available to the public once finalized.

In addition to the ONE Community platform, the Titans will continue their existing community impact initiatives. Since 2018, the Titans have served 135 local organizations through direct investments, programs and partnerships.

Additionally, as part of the proposed new agreement between the City and the Titans, the team will continue its longstanding relationship with Tennessee State University by hosting TSU games at the new stadium and engaging in other initiatives. linked to TSU, will return 66 acres of land, otherwise parking lots until 2039, to the City, which plans to create parks, greenways, affordable housing, a multimodal boulevard, local shops, etc.

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Opportunity’s programs will focus on support for locally owned and diverse small businesses, commitments to a diverse workforce and supply base for construction and post-construction, loan programs and grants, and other initiatives focused on economic inclusion and growth. The programs will create meaningful pathways to employment, skills training and financing for small businesses.

Opportunity’s programs include:

Titans Economic Inclusion Program

  • $18/hour minimum wage for employees
  • An MBE/SBE/DBE and workforce development program maximizing minority inclusion and opportunity in stadium construction and beyond

1st & Goal Small Business Support Program

  • $2 million fund with Citizens Bank for loans and grants for qualified, minority-owned small businesses in need of access to capital
  • Scholarships for small businesses and minority-owned businesses to build capacity through the Nashville Business Incubation Center (NBIC)

Titans Hope and Imagination Center

  • 12,000 square foot multipurpose community space in the new stadium
  • Flexible space for nonprofits and community organizations to use for educational programs, celebrations, community space, food and clothing drives, and more.

Real Estate Development and Leadership Council

  • Paid virtual internship and adult professional program with Project Destined focused on real estate and sports venue development
  • Hands-on experience with stadium and network construction and design teams with career opportunities and certifications in the future

“We are especially excited about this investment in Central Tennessee entrepreneurs because we believe it will pay continued dividends,” Birch said.


Healthy neighborhoods are essential to building cities in which individuals and families are equipped to thrive. Neighborhood Partnerships include new programs that support, amplify and defend historically marginalized neighborhoods in our community.

Programs in Neighborhoods to understand:

Home Field Advantage Catalyst Fund

  • A $5 million investment to provide access to grants and loans to encourage affordable housing through community development corporations
  • Initiatives would focus on affordable housing and workforce across the city

Keep Nashville Home Campaign

  • An annual awareness campaign to encourage eligible seniors to apply for available housing security assistance programs and increase their participation
  • Launched in 2021 with Urban League, NAACP and Trustee Erica Gilmore

Spotlight on neighborhood businesses

  • Inspired by Nashville’s historic Jefferson Street, the Titans will select a group of businesses representing other iconic streets and roads to highlight each year
  • Selected individuals receive direct financial contribution and media and brand promotions through social media platforms and public recognition
  • The Titans will continue to invest directly in community priorities through volunteer services, capital investments and programs
  • The Titans will support the Looby Community Center, for example, through the launch of “Friends of Looby Center” to support future capital improvements and through updates to the kitchen area, computer lab, game room and of the outdoor playground.
  • Trauma-friendly therapy and training sessions through Cheatcode Foundation, a program currently available to Titans players and coaches
  • Training for health and community workers, trauma-informed sessions and community engagement events in pilot program postcodes 37218, 37208, 37209, 37216 and 37206


Titans partners with academic institutions to complement and enhance student offerings in powerful ways, with the belief that every student deserves an educational journey with the resources, experiences, and access necessary to create a meaningful path to professional and personal success.

Programs in Education to understand:

Nashville Metro Public Schools

  • An expansion of the partnership will be announced in the coming weeks which will include health and wellness programs, literacy initiatives, sports and internships.
  • The Titans will continue existing partnerships with MNPS, including expanding women’s flag football at MNPS high schools, enhancing the high school football experience, and volunteer efforts by Titans staff.

Tennessee State University

  • TSU and Titans will expand their longstanding relationship by launching a new partnership that will establish several initiatives, including the integration of athletics, academics, students and university support through scholarship programs and job shadowing and professional development opportunities.
  • Titans will serve as the annual presenting sponsor of the John Merritt Classic and will partner with TSU to expand playday activation and expand branding opportunities
  • Annual internships and educational opportunities for local schools and universities that provide on-the-job experience and training.

Binding commitments and responsibility

  • Binding commitments. The Titans will make binding commitments to the OneCommunity program through a series of contracts with its partners.
  • Reports/Community Advisory Committee. Titans will convene a committee to review Titans’ progress with the OneCommunity program on a quarterly basis, and to create, publish and present an annual report and recommendations to the Mayor’s Office, Metropolitan Council, Sports Authority and to other key stakeholders. The Community Advisory Committee will be comprised of community partners, educational partners, and Titans representatives.

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